On Wednesday, word broke that Sony was working on a smartwatch that eschews the typical LCD screen and instead uses a wrap-around e-paper display. But this wasn’t a hush-hush secret project like what you’d expect from Apple: The Wall Street Journal reports that Sony’s Fashion Entertainments group did little to keep its smartwatch prototype under wraps.

According to the Journal, the Fashion Entertainments team showcased the watch—which it calls the FES Watch—in a campaign on the Japanese crowdfunding site Makuake that launched in September. However, since Sony’s name wasn’t on the campaign, it was able to fly under the radar and look like just another crowdfunding campaign. 

To read this article in full or to leave a comment, please click here