E-commerce is poised to dominate African retail markets over the next five years, says the Africa CEO of Kaymu.com, one of the more successful online commerce sites in the region. While market watchers may not be quite as optimistic in their forecasts, no one disputes that e-commerce on the continent is starting to take root.

Elias Schulze, the head of http://www.kaymu.com.ng/ sites in 16 countries across Africa, said e-commerce is now one of the key and arguably the leading enabler for growth within the consumer sector across in the region.

“We believe the knock-on effects in terms of democratizing commerce for the hungry SME sector will be tremendous … from increasing market efficiency and price finding to creating literally millions of jobs to support Africa’s demographic shifts,” Schulze said.

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