Chinese smartphone maker Xiaomi is looking beyond typical consumer electronics and making a play for the home appliances market with a new air purifier that can be controlled via a mobile phone.
The fast-rising company on Tuesday unveiled its “Mi Air Purifier”, which will go on sale in China through the company’s site on Dec. 16. Like its other products, Xiaomi is selling the air purifier at a low price that could undercut its rivals, and will offer it at 899 yuan (US$146).
Founded only four years ago, Xiaomi has quickly taken the Chinese market by storm with its hit Android phones. But the company also sees a vast market for filling up customers’ homes with Xiaomi-made smart connected devices.