TigerText has revamped its enterprise mobile messaging app’s interface and analytics, the latest player making moves to stand out and stay relevant in a crowded, intensely competitive market where consolidation appears imminent.

The updated app, also designed to be easier to deploy and manage by IT departments, is intended to help TigerText broaden its customer base beyond health care, where it’s most popular, to other verticals like finance, government and legal.

TigerText is one of many companies that jumped on the opportunity to provide secure mobile messaging to enterprises, after seeing widespread and growing use of consumer apps in workplaces.

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