Amazon.com is going after online auction giant eBay just in time for the big holiday shopping season.
Amazon launched its “Make an Offer” feature today, allowing shoppers to negotiate lower prices on what it says will be 150,000 items offered by independent, third-party sellers. They offer a variety of new, used, refurbished, and collectible merchandise on Amazon’s site.
On its first day, the Make an Offer feature will let people negotiate a price on an Indiana State Sycamores signed basketball, a bicycle headlight and makeup kits.
“The new Make an Offer experience is a game-changer for Amazon customers looking for great prices on one-of-a-kind items, and for sellers looking to communicate and negotiate directly with customers in an online marketplace environment just like they do normally in their own physical store or gallery,” Peter Faricy, vice president for Amazon Marketplace, said in a statement. “In a recent survey of our sellers, nearly half of the respondents told us that the ability to negotiate prices with customers would be important to drive more sales on Amazon.”