After Microsoft’s chief operating officer last week said the company was going to change the Windows business model, analysts tried to figure out exactly what he meant.

Those business model modifications, said Microsoft’s Kevin Turner, would be revealed early next year when the company will outline how it plans to make money on Windows as it gives away an increasing number of licenses that once generated revenue.

“We’ve got to monetize [Windows] differently,” Turner told an audience at a technology conference sponsored by Credit Suisse (transcript in Microsoft Word format). “There are additional opportunities for us to bring additional services to the product and do it in a creative way” [emphasis added].

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