With Prime Now, Amazon’s customers will be able to have toys and books shipped to their door in one hour or less via a new mobile app. Perfect when you’ve forgotten that important birthday present.

Amazon launched Prime Now in select areas of Manhattan on Thursday, and the necessary Prime Now app is available for iOS and Android devices. Additional cities will be added next year, Amazon said without revealing any names.

The shipping service will be available from 6 a.m. to midnight, seven days a week. Two-hour delivery is free and one-hour delivery costs $7.99. As the name implies, users first have to sign up for a regular Prime membership to use the service. Amazon Prime costs $99 a year and offers customers two-day shipping at no additional cost.

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