Nearly every company is working towards a digital frontier and as we close out 2014, it’s important for companies to reflect on the strategic initiatives that will impact and accelerate customer success and business results for 2015. Innovation continuity is especially imperative in today’s changing business landscape and I predict several growth areas that, in my view, should be prioritized to lead enterprise transformation in the coming year, including:

You will win or lose customers based on your digital experience

Digital disruption — cloud, social, and mobile technologies — have reduced enterprise market barriers. This rapid innovation is empowering customers with more choices, information, and expectations for high quality experiences that are relevant, personal, and frictionless.

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