Amazon this week laid down the gauntlet: Unlimited cloud storage for individuals for $5 a month ($59.99 per year).

Amazon’s Unlimited Everything Plan allows users to store an infinite number of  photos, videos, files, documents, movies and music in its Cloud Drive.

The site also announced a separate $12 per year plan for unlimited photos. People who subscribe to Amazon Prime already get unlimited capacity for photos. Both the Unlimited Everything Plan and the Photos Plan have three-month free trial periods.

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