Apple’s plan to require reservations for in-store purchases of its upcoming wearable may not be sustainable indefinitely, but the process will make it more likely that the important first-wave buyers become ambassadors of the device, an analyst said today.

“The Apple Watch is unique in that it’s worn on the body, so fit and feel are much more important than for any other Apple product,” said Jan Dawson, chief analyst with Jackdaw Research, explaining his take on why Apple may use a reservation-only system. “It’s important that the Watch feels comfortable for sizing, for weight, for the material chosen.”

According to CNET, Apple confirmed that in-store purchases will require a previously-reserved online order and associated 15-min. time slot. During that quarter hour, Apple will walk the buyer through the wearable’s functionality and insure that the Watch size is appropriate and that the band fits properly.

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