The Apple Watch sold out almost immediately earlier today, making good on a promise by the company’s head of retail that supply would not be sufficient at the start.

Ship times for the low-end Sport and mid-range Watch editions shifted to between four and six weeks within minutes of pre-order opening. Several hours later, all Sport models slipped straight to simply “June,” the wide window that the highest-priced wearable, the 18-karat Edition, also showed as a delivery date.

Apple Watch order

Supplies of the Apple Watch sold out almost immediately Friday, with this order — placed just two minutes after the online store opened — showing delivery between five and seven weeks from today.

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