With the European Commission leveling antitrust charges against Google, the company should be bracing itself for a big – and potentially costly – fight over its dominant search business.

“This could be a dilly of a pickle for Google,” said Dan Olds, an analyst with The Gabriel Consulting Group. “The stakes here are pretty high. I think this is the biggest outside threat that Google has ever faced. It’s going to be all-hands-on-deck to battle the EU however they can. This means not just legal action, but also working hard on the politics of the situation in order to gain some allies. It’s going to be an uphill fight, since Google is viewed as the dominant Internet player.”

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