Microsoft and Yahoo shake up their search deal
Nearly six years after Microsoft and Yahoo inked a search partnership, the companies are extending their agreement while changing it up a bit, as well.
The companies announced today that they have amended their search partnership. However, the deal now notes that Yahoo will have more flexibility to update its “search experience” on any platform.
Yahoo reported that it will continue to serve Bing ads and search results for a majority of its desktop search traffic. The company did not specify whether Bing ads and search will be used for the majority of its mobile search traffic.
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