UNICEF has turned to Snapchat for a social media campaign highlighting the plight of the 800,000 children who have been forced to flee their homes in northeast Nigeria by the conflict raging between the military and insurgents.

To reinforce the message of its new report, Missing Childhoods, UNICEF (the United Nations Children’s Fund) is using Snapchat for the first time. The agency is sharing images from leading Snapchat artists based on drawings by children in Nigeria, Chad, Niger and Cameroon. The initiative is called #BringBackOurChildhood, and is modelled after the #BringBackOurGirls Twitter campaign launched a year ago after hundreds of girls were kidnapped in Chibok, Nigeria, by the Sunni Islamic fundamentalist sect Boko Haram.

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