A developer edition of Box will allow enterprises to build applications on top of the company’s content collaboration and sharing capabilities without using the Box user interface or requiring users to have a Box account.

The announcement of the Developer Edition at the Box Dev conference is the company’s latest step beyond its legacy as a storage, sync and sharing service and toward its higher calling as a platform company. Box aims to provide cloud resources like big names such as Amazon Web Services do, but with additional features that take more work off developer’s plate when creating an enterprise application.

Since it went public in January, Box has been under scrutiny for signs of a path to profit. Box’s traditional service is up against competing products, such as Google Drive and Microsoft OneDrive, from bigger companies with other ways to make money. That makes cloud storage by itself a commodity business with brutal price competition, so the company is reaching higher with more differentiated features, said Chris Yeh, senior vice president of product and platform, in an interview at Box Dev.

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