Targeting sales of 80 million phones this year, Xiaomi is planning to end “flash sales” of small quantities of its best-selling products.

The fast-rising company is China’s largest smartphone vendor, but its devices haven’t always been easy to buy. Xiaomi typically sells limited quantities of its smartphones once a week through its website, forcing customers to often scramble to place orders online.

Chinese media have dubbed Xiaomi’s distribution model as a form of “hungry marketing”, that leaves consumers starving for more products. It’s also been the harshest complaint leveled against the company, said Xiaomi president Lin Bin on Tuesday.

To read this article in full or to leave a comment, please click here