Dell Software today took the wraps off a partnership with data visualization specialist Datawatch. The partnership brings interactive visualization and dashboarding capabilities to Dell’s Statistica advanced analytics platform and is designed to better position it for use by business analysts and other end users.

Dell acquired Statistica last year with its acquisition of StatSoft. The analytics package holds third place in the market behind offerings from SAS and IBM. It provides data analysis, data management, statistics, data mining and data visualization procedures, but has largely been aimed at researchers and academics. With the partnership, Dell hopes to broaden that market.

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