Uber’s Indian rival Ola being probed for ‘predatory pricing’
Ola, India’s largest ride-hailing service, is being probed by the Competition Commission of India for ‘predatory pricing,’ including for allegedly spending more than its revenue per trip by offering incentives to customers and drivers.
The probe reflects the fierce competition in the Indian ride-hailing market, with a number of well-funded companies investing large sums to get a quick lead in the market.
The CCI has initiated the investigation following a complaint by rival Fast Track Call Cab that ANI Technologies, which runs Ola, is using funds raised, including from Japan’s SoftBank, to wipe out equally efficient competitors who cannot indulge in such predatory pricing in the radio taxi services market. Fast Track has also charged Ola with creating barriers for new entrants.
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