Amazon.com may be planning to set up a marketplace for craftsmen, a questionnaire posted on the company’s website suggests.

A marketplace focused on artisan products, which seems likely to be called Handmade, would put the online retailer directly in competition with the Etsy forum, where 1.4 million active sellers push 32 million handmade items, vintage goods and craft supplies.

Etsy sellers have received invites to sign up for the new section of the Amazon site, The Wall Street Journal reported.

On Etsy forums, some users said they had received emails from Amazon that discussed the new marketplace for handcrafted products. Some Etsy sellers are already selling through the online retailer. Others appeared interested in the new marketplace proposed.

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