In the age of engagement, customers expect a seamless, integrated and consistent customer experience. But most companies can’t meet those expectations today. This video explains what holds many companies back.

Then, check out this eBook, Mastering the Chaos of Customer Experience. It explains the 7 steps to becoming a customer ready enterprise. A customer ready enterprise has a total customer relationship view, that trusted customer profile that’s accurate, up-to-date, complete and consistent across the company.

To read this article in full or to leave a comment, please click here

…