IT departments have long relied on log data to help keep systems up and running, but they’re not the only ones who can benefit from these vast stores of information. A new analytics language from Logentries could help managers tap log data to gain insights about their business.

Log data is like “closed-captioned TV” for a software system, said Trevor Parsons, cofounder and chief scientist at Logentries, which provides log management and analytics software as a service. “It’s essentially recording everything that happens in the system, including all user actions and system actions.”

That can amount to tens of thousands of events per second, so finding meaning in all that data can be a challenge. Traditional search languages such as SQL can do it, but they often require considerable technical skill, putting them out of reach for most business users.

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