Samsung crisis

There are lots of reasons Samsung might need to climb aboard. The Tizen OS will take years to build up as a credible OS choice, leaving the company struggling to create some kind of unique sales position even as it competes with dozens of other Android device makers.

Samsung’s market share story is changing. It must expect to lose even more share as Xiaomi’s Windows 10 supporting devices are likely to look pretty attractive to some enterprise users – particularly when the company expands outside of China.

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