LAS VEGAS — The 2009 sci-fi blockbuster Avatar created a stir with audiences and critics for its themes, storytelling and special effects. Three sequels are in the works, with the first planned for release in December 2017. But this time around, Avatar may become much more than a film.

At HP’s user conference, three firms — Hewlett-Packard, Lightstorm Entertainment and 20th Century Fox — announced a five-year partnership to create an online digital experience for Avatar. The plan is to build a platform that extends years beyond the film’s box office release.

Exactly what this digital experience will entail is, for now, a little vague. But what is clear is that Jon Landau, the Avatar producer and COO of Lightstorm Entertainment, wants to do something so innovative that it serves as a compass to the future of the online experience.

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