Every so often, an electronics maker shows off some crazy display tech that has little chance of selling to consumers in the near future. This week, it’s Samsung’s turn, with 55-inch transparent and mirrored OLED displays.

Neither technology is entirely new. Transparent displays have been popping up at trade shows for years, and rival LG has its own 55-inch mirrored OLED prototype that it showed off in 2014. But as OLED-info points out, Samsung’s hardware is a bit more advanced than past efforts.

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