Do you imagine any Apple exec has ever forgotten Steve Jobs’ admonition as to the status of the Android “product”? WWDC 2015 saw more assassins in the shadows.

Siri for search

Apple has made significant improvement to Siri particularly in terms of overall integration and predictive contextual artificial intelligence. I think comparisons with Google Now are lazy – I’m sure both firms have insights into one another that guide product development strategy, so what does it matter if one thing predates another by a few weeks? I imagine both were developed at the same time.

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