The E3 show is usually a time for games and occasional console hardware, but AMD used the giant game show to launch its new Fury brand of GPUs.

These cards feature a few firsts: the first card to come with a water-cooled system rather than a fan, and the first to use AMD’s high-bandwidth memory (HBM).

CEO Dr. Lisa Su was on hand to make the introductions. All told, there are four cards under the Fury brand and Fiji codename. All AMD graphics cards use a Pacific Island codename, the same way Nvidia uses the names of famous scientists.

The Radeon R9 Fury X is the watercooled card with 1.5 performance per watt of the Hawaii generation of GPU used in the Radeon 290X graphics card. This card comes with 4GB of HBM memory and promises three times the performance per watt, but uses 94% less PCB space since the memory is stacked. It also sports an incredible 4,096 processing cores.

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