This pilot fish has spent his career as an executive, much of it at growing IT companies, so he seems like the perfect guy to help out a very large IT vendor that’s struggling to figure out Web 2.0 in the years just after Y2k.

“After I had completed two IPOs and served 15 years as an executive at a Unix vendor, I was recruited by this iconic IT company to help them with their Internet and web strategy,” fish says.

“The offer was as a consultant, but they made me an employee working out of my home to beat their ‘no more consultants’ mandate.”

And fish soon gets his first big surprise: There’s a painfully large lack of awareness at this industry giant about what’s going on in the emerging Internet world.

To read this article in full or to leave a comment, please click here

…