Twitter has long positioned its site as a way to see what’s happening in the world. Now, it wants to tap into our desires as consumers.

The company is testing a new way to highlight products and places on its site, bringing relevant tweets to the fore while also providing a way to purchase items. It’s a considerable expansion beyond the company’s previous forays into e-commerce.

In an example, it showed a page it built for the book “The Martian,” complete with related images, tweets, and a button that says Buy on Twitter. The new pages will be promoted through people’s Twitter feeds.

As well as Twitter building these pages, celebrities and brands will be able to build them too. It offered examples of pages built by Demi Lovato, Reese Witherspoon, Nike and Target, the last of which is filled with tweets promoting summer clothing, for example.

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