Google will begin removing explicit images posted without the subject’s consent in a crackdown on “revenge porn” announced Friday.

Amit Singhal, the senior vice president of Google Search, said in a blog post that it’s an attempt to fight back against ex-partners and hackers who try to harass and humiliate victims by posting private images to the web.

“Our philosophy has always been that Search should reflect the whole web,” he wrote. “But revenge porn images are intensely personal and emotionally damaging, and serve only to degrade the victims—predominantly women. So going forward, well honor requests from people to remove nude or sexually explicit images shared without their consent from Google Search results.”

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