Google is launching a free music service in a move that pits it against Apple, Pandora and Spotify.

The company today unveiled a free, ad-supported version of its service, Google Play Music. U.S.-based customers will be able to stream music based on genres, their mood, decades and even activities like working out, chilling and studying – all for free.

“Google Play Music … is giving you a new way to find just the right music and giving artists another way to earn revenue,” wrote Elias Roman, a Google product manager, in a blog post. “Our team of music experts, including the folks who created Songza, crafts each station song by song so you don’t have to.”

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