10 signs Apple listens to its customers
San Francisco
Apple decided to use Helvetica Neue light as the regular default font in 2013’s iOS 7. This wasn’t a popular choice, developers (the only ones with access to the OS) complained. Frequently critical yet widely cited developer, Marco Arment, called the font choice, “one of Apple’s biggest recurring flaws…” Apple changed its mind, using Helvetica Neue in normal weight. iOS 9 introduces the new San Francisco font as used in Apple Watch – a much more readable choice.
iOS upgrades
Complaints concerning problems installing iOS 8 were insane. Not only was it possible to install it using iTunes, but many in the media neglected to mention that fact, creating unhappy users who need not have been unhappy. This won’t happen with iOS 9, as Apple introduces three ways to make installations lightweight: At 1.3GB the iOS is a smaller download; the installer will also be capable of deleting and reinstalling apps to make space for the upgrade to take place; and Apple’s App Thinning technology optimizes installation for your make and model of device, saving even more space.
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