Everyone I spoke to at the Informatica World 2015 last month wants to build a Data Lake, but are afraid that the Lake will end up as a Swamp. Based on where we are heading, I don’t think using words like Lakes, Swamps, Reservoirs, or names of other large data bodies is going to work well. It helps with visualizing the solution but upon further discussion ends up creating more confusion.

So, let’s take a fresh look at things.

It’s a Goodwill store

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