Apple has opened the door to a world of music and music discovery with a service that combines the best of streaming with the depth of existing music collections owned by the biggest digital music purchasers on the planet, iTunes users.

Real music fans

You can’t ignore the significance of iTunes Store when you think about Apple Music. iTunes Store users are the most enthusiastic digital music purchasers in the world using platforms with the largest number of active users on the planet. Almost every single one spends money online – so will Apple convince them to sign up for Apple Music? On the basis of a day using Apple Music I think the answer is yes.

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