Smartwatch maker Pebble will start manufacturing its new Pebble Time Steel this week and begin shipping the device at the end of this month.

People who backed the smartwatch’s crowdfunding campaign early on will have theirs shipped out the last week of July, the company said. People who contributed later will receive shipping information by the end of August.

“The delivery timeframe for Pebble Time Steel rewards is a little off from the original estimate we shared during the campaign, but well get everything shipped as fast as possible,” the company said.

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