ZTE isn’t exactly what one would call a household name in the U.S., although it has made a number of inroads into the pre-paid phone market. The company is now attempting to make itself more visible by offering a higher-end device with its new flagship phone Axon, which it introduced at a press event today in NYC.

Axon is being marketed as the “first high-fidelity smartphone in the U.S.” Certainly, ZTE is pushing the visual and audio aspects of its new phone. The 5.5-in. Axon comes with dual back-facing cameras (13 megapixel and 2 megapixel) along with an 8-megapixel front-facing camera. It also offers two dedicated audio chipsets and what was described as premium digital playback/recording, which is not a common marketing feature for smartphones (although perhaps it should be, since I’ve seen more than one person use their phones to record, say, a meeting or presentation).

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