SANTA CLARA, CALIF. — As use of Apple products expands in the enterprise, IT managers say Apple’s interest in helping them comes up short. It can even be a little strange.

Take the case of Debra Jensen, the CIO of Charlotte Russe, a clothing retailer, with more than 500 physical stores. She had to be “nominated” to attend an Apple briefing to learn about the vendor’s products.

“That was a new experience, to be nominated to be sold to,” said Jensen, who said she didn’t go to the briefing. Apple really doesn’t reach out to her, and she suspects it’s because her firm isn’t a large user of Apple products. (The retailer uses iOS products, iPhones and iPads in the office.) But, still, said Jensen, “it would just be nice if they were at least interested.”

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