Switchers

“iPhone 6 demand, as measured by consumer review analysis, jumped when customers waiting to purchase and apparently open to buying a Samsung, instead chose an Apple iPhone,” said John Feland, CEO and founder, Argus Insights discussing the release of the latest consumer survey.

Apple has fought since its one time ally became its biggest smartphone OS competitor – and this is a new shift in the battle. You see, based on an analysis of over 622,000 consumer reviews from January 2014 through June 2015 Argus Insight, say overall US consumer demand for smartphones has declined by 8 percent. However, Apple is still growing (albeit slowly) because iPhones leads when it comes to “consumer delight”.

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