Resisting the success of Netflix was becoming difficult for HBO. As cord-cutting gained momentum, traditional cable companies, still trapped inside the 20th century model of programming, needed to embrace the Internet.

The sea change came with an announcement by HBO to offer a standalone online streaming service without requiring a cable subscription. The company already had a streaming service called HBO Go, which offered select programs to cable subscribers. CBS quickly followed HBO and announced its own service, CBS All Access.

These moves changed market dynamics forever, and now it’s only a matter of time that the rest of the industry will follow suit.

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