Mobile apps now figure almost as prominently in enterprises as they do in the consumer world, and on Tuesday Salesforce rolled out some new DIY tools that aim to help business users “roll their own” apps as needs arise.

Building on the Lightning platform Salesforce launched late last year, the company’s new Salesforce1 Lightning Components and App Builder promise the ability for any business user to assemble apps visually by dragging and dropping pre-built, reusable components.

A tech-savvy generation of users seeking ways to improve their personal or team productivity quickly are driving a “build your own app” trend, said Maureen Fleming, a program vice president with IDC.

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