Amazon is opening a specialized storefront on its website that will sell products from startups in an effort to help the fledging companies build their businesses.

Called Launchpad, the site lists approximately 200 items with an emphasis on tech gadgets, like a US$649 drone or a $150 floating Bluetooth speaker. There are also startups selling food, like gluten-free pancake mix, and wellness products, including vitamins. Each startup will get a product page for its merchandise and will get Amazon’s help with marketing and distributing. The products will ship to buyers from Amazon’s warehouses and will be eligible for Prime, the company’s expedited shipping program. Joining Launchpad is free, Amazon said.

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