Samsung Electronics has announced a key event in August in New York, suggesting that the company may be attempting to launch new products ahead of Apple’s closely watched annual iPhone event a month later.

The South Korean company announced Tuesday the “Samsung Galaxy Unpacked 2015” event on Aug. 13 at Lincoln Center in New York, but did not provide further details. The company launched its flagship Galaxy S6 and Galaxy S6 Edge smartphones at the Mobile World Congress in Barcelona in March.

Samsung plans to launch a larger version of the Galaxy S6 Edge curved smartphone at the August event, according to The Wall Street Journal, citing people familiar with the matter.

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