Windows 10 is buzz-worthy, Adobe said Wednesday as it cited data from its social media metrics platform that showed positive vibes about the new OS.

Measuring 3-plus million mentions harvested from blogs, Instagram, Reddit, Twitter and elsewhere over the last 30 days, Adobe’s Social analytics pegged the most upbeat slice at 40%, only slightly less than the 46% measured for Apple’s OS X El Capitan, the Mac upgrade expected to debut in the next three months.

Adobe drops social media impressions into a number of buckets, including ones labeled “admiration,” “joy,” “sadness,” “surprise” and “anticipation.”

Windows 10 garnered 40% in admiration and joy, 20% in surprise, and 6% in anticipation. On the negative side, the operating system tagged 30% of the mentions with the sadness sticker.

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