Vector Watch Group is launching its new smartwatch, and the company’s not phoning it in. The plucky, London-based tech-jewelry maker is proudly showing off its entry into the nascent “wearables” market.

It definitely takes a different direction to Apple. And at $250–$400, it’s not following Cupertino’s pricing script, neither. But it does work with iPhones, as well as Android and those all-but-dead Windows phones.

In IT Blogwatch, bloggers know what time it is. Not to mention: Things can only get better…

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