Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.

Adobe’s new Digital Publishing Solution was designed to help marketers, designers and others within organizations repurpose existing content for use in immersive apps without having to write any code, Adobe said. Such apps can then be delivered through popular app stores.

With the software’s new collections feature, for instance, content is now grouped together and delivered to smartphones and tablets on iOS, Android and Windows. Push notifications, in-app messaging, intuitive search and content discovery, and social network integration are available.

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