The U.S. Federal Trade Commission should reject a privacy group’s push to extend the E.U.’s controversial right to be forgotten rules to the U.S. because such regulations would have a “sweeping” negative effect on many U.S. companies, a trade group said.

The FTC should dismiss a July 7 complaint from Consumer Watchdog against Google, the Association of National Advertisers [ANA] said Friday, because the privacy group’s request that Google and other Internet firms enforce the right to be forgotten could open the door to more European privacy regulations in the U.S.

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