The U.S. Federal Trade Commission should reject a privacy group’s push to extend the E.U.’s controversial right to be forgotten rules to the U.S. because such regulations would have a “sweeping” negative effect on many U.S. companies, a trade group said.

The FTC should dismiss a July 7 complaint from Consumer Watchdog against Google, the Association of National Advertisers (ANA) said Friday, because the privacy group’s request that Google and other Internet firms enforce the right to be forgotten could open the door to more European privacy regulations in the U.S.

If the privacy group’s “underlying rationale were accepted, then a myriad of broad privacy protections imposed in Europe would have to be imposed automatically in the U.S. by any company asserting to be protective of privacy interests,” Daniel Jaffe, the ANA’s executive vice president for government relations, wrote in a letter to the FTC. “Clearly this view is unprecedented, counterintuitive, illogical, and dangerous to free expression.”

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